Innovate the Pixar Way: Business Lessons from the World's Most Creative Corporate Playground

By Bill Capodagli, Lynn Jackson

In movies from Toy Story to The Incredibles to WALL-E to Up, Pixar Studios continues to set new standards for commercial and critical achievement. Pixar is a place where collaboration sets the tone for “"artists and geeks" to work side by side in a spirit of mutual respect and trust. The key lies not just in who--writers, animators, directors, tech wizards, and others--makes Pixar outstanding, but in how Pixar creates the ultimate haven where creativity overflows.

In this eye-opening book, Bill Capodagli and Lynn Jackson, authors of The Disney Way, reveal how Pixar has reawakened the innovative spirit of Walt Disney. They explore how president Ed Catmull and chief creative officer John Lasseter and the rest of Pixar’s brain trust have built an organization on the simple philosophy that quality is the best businessplan. It makes no difference if you are making a movie that takes four years or serving a customer that takes four minutes, you have only one chance to deliver that magical, magnetic, enchanting experience for your customer.

In this concise, accessible book, Capodagli and Jackson offer examples of how it's done--and explain what it takes to get your people to achieve greatness by unleashing their power to

* Dream like a child . . . Have a vision, and be able to clearly communicate your objectives and goals.
* Believe in your playmates . . . Hire creative people, trust in their skills and judgment, and inspire them to trust their colleagues.
* Dare to jump in the water and make waves . . . Challenge the status quo. Encourage risktaking, but permit your people to fail, get back up, and try again.
* Unleash your childlike potential . . . Focus on the details; make quality work your business's highest priority.

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