Green Products: Perspectives on Innovation and Adoption

By Joao Neiva de Figueiredo, ed; Mauro F Guillen, ed.

Sharing successful examples of sustainable products from around the world, Green Products: Perspectives on Innovation and Adoption supplies an in-depth analysis of the key factors that influence the adoption of sustainable products. It examines case studies of green production and consumption from a business perspective—considering both technological and public-policy concerns. The text presents stories of success in green production and explains what made them successful. It includes coverage of:

* Sustainable tourism in the Galapagos Islands
* The revival of battery-powered electric vehicles in Japan
* The transition from oil dependency to sustainability in Denmark
* The promise of sugarcane ethanol as a cleaner fuel alternative
* Sustainable urban mass transport

Mapping the universe of green products, this book is the result of a joint effort of researchers affiliated with the Joseph H. Lauder Institute of Management & International Studies and the Wharton School at the University of Pennsylvania.
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