Beyond the Obvious: Killer Questions that Spark Game-Changing Innovation

By Phil McKinney

"An empowering new voice for business readers, Phil McKinney will change your Monday with his rule-breaking approach to harnessing the power of innovation. This book is a killer read for anyone who hopes to triumphantly succeed and not just survive."
--Peter Guber, author of the #1 New York Times bestseller, Tell to Win

"Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see."
--Geoffrey Moore, author of Crossing the Chasm and Escape Velocity

"Many assumptions about our business ultimately turn out to be wrong, which is why it's so important to ask the right questions at the right time. In Beyond The Obvious, Phil McKinney arms readers with the skills to ask razor-sharp questions that lead to better ideas and more effective innovations."
-- Wendell P. Weeks, chairman and CEO, Corning

"Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products."
-- Satjiv S. Chahil, former global marketing chief, Apple
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