By Gary Hamel
This is not a book about doing better. It's not a manual for people who want to tinker at the margins. Instead, it's an impassioned plea to reinvent management as we know it—to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work.
Leaders today confront a world where the unprecedented is the norm. Wherever one looks, one sees the exceptional and the extraordinary:
- Business newspapers decrying the state of capitalism.
- Once-innovative companies struggling to save off senescence.
- Next gen employees shunning blue chips for social start-ups.
- Corporate miscreants getting pilloried in the blogosphere.
- Entry barriers tumbling in what were once oligopolistic strongholds.
- Hundred year-old business models being rendered irrelevant overnight.
- Newbie organizations crowdsourcing their most creative work.
- National governments lurching towards bankruptcy.
- Investors angrily confronting greedy CEOs and complacent boards.
- Newly omnipotent customers eagerly wielding their power.
- Social media dramatically transforming the way human beings connect, learn and collaborate.
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