Cloud Surfing

By Thomas M. Koulopoulos

A New Way to Think About Risk, Innovation, Scale and Success.

Tom Koulopoulos, leader, futurist, and author of eight business books on the intersection of business and technology, is uniquely qualified to explain the Cloud to us. He walks us through the characteristics of the Cloud that businesses and individuals will need to be aware of, and take advantage of, including such concepts as:

Truth in the Cloud: How transparency will keep us honest

Innovation in the Cloud: How the way we create will be redefined

Commerce in the Cloud: How we will radically change the notion of value without risk

Reputation in the Cloud: How influence is redefining the economics of business

Learning in the Cloud: How we will go about educating ten billion brains

Community in the Cloud: How we will rely on one another going forward

Koulopoulos cautions us to not confuse the internet with the Cloud. The internet is a way to connect, a facilitator; the Cloud is far more new ways of being and doing in the digital world that will develop over the coming decades. It may sound radical, he says, but "the Cloud is the evolution of a new human order whose structures and patterns, for just about everything, will challenge our notion of the familiar."

Cloud Surfing shows us that the Cloud is not something to be feared, but to be embraced.
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