Shift

By Jagan Nemani

Innovation that disrupts markets, topples giants, and makes you #1.

Innovative organizations know that the mantra “build it, they will come” now needs to be “build solutions to solve customer pain points”. But how can you stand out when only the companies that deliver best-in-class customer experience will win? Based on five plus years of cutting-edge research, Shift: Innovation That Disrupts Markets, Topples Giants, and Makes You #1 offers a nine-factor customer experience framework with which to more easily understand the needs of your target segment and focus efforts on delivering that best-in-class customer experience.

With over 30 industry-specific examples, Shift will not only teach you a proven formula for achieving customer experience driven-innovation, but also empower you to bring about disruption, topple the “giants” in your space, and increase your chances of becoming #1: the market leader.
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