Coolhunting: Chasing Down the Next Big Thing

By Peter Gloor and Scott Cooper

MIT Sloan School of Management vets Gloor and Cooper strip "cool" of its cool in this introductory lesson to trendspotting. Beginning with a definition of "cool" that includes "excellent," "fun" and "makes the world a better place, in some way," the authors show how the excellent, fun iPod is truly cool because it's "keeping kids out of trouble." [Interview with Peter Gloor]
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