The Shark's Paintbrush

By Jay Harman

Biomimicry and How Nature is Inspiring Innovation.

A radically fresh perspective on how to capitalize on the power of biomimicry in new technologies in order to halve the world’s energy use.

Why does the bumblebee have better aerodynamics than a 747? What structural design is shared by a tornado and a blood vessel? Since the Industrial Revolution, manufacturers have built things by a process known as “heat, beat, and treat." They use enormous amounts of energy to heat raw material, shape it with heavy machinery, and maintain its design, strength, and durability with toxic chemicals. Now, in a world of depleted natural resources, entrepreneurs and scientists are turning to nature to inspire future products that are more energy- and cost-efficient. Biomimicry, the science of employing nature to advance sustainable technology, is arguably one of the hottest new business concepts.
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