The Innovation Expedition

By Gijs van Wulfen

A Visual Toolkit to Start Innovation.

The Innovation Expedition does for innovation what Alexander Osterwalder's mega bestseller Business Model Generation did for business modeling: it makes a complicated business subject very accessible by telling the story in a visual way and by presenting a method that is tested and works!

Innovation is highly relevant to every organization. Yet, eighty percent of innovation projects never reach the market. Many have a false start. The Innovation Expedition is written to inspire you with practical tools on HOW to start innovation effectively. This book is intended for innovators: managers, consultants, entrepreneurs and organization leaders. The process of innovation is highly relevant in their professional capacity; and it is a process that many struggle to master. "What is the right moment?" "How do I discover what customers want?" "How do I get breakthrough ideas?" "How do I get internal support?"

Gijs van Wulfen was chosen in 2012 by LinkedIn as one of the 150 thought leaders and was listed on the International Top 40 Innovation Bloggers of 2012.

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