The Idea-Driven Organization

By Alan Robinson, Dean Schroeder

Unlocking the Power in Bottom-Up Ideas.

Too many organizations are overlooking, or even suppressing, their single most powerful source of growth and innovation. And it’s right under their noses. The frontline employees who interact directly with your customers, make your products, and provide your services have unparalleled insights into where problems exist and what improvements and new offerings would have the most impact.

In this follow-up to their bestseller Ideas Are Free, Alan G. Robinson and Dean M. Schroeder show how to align every part of an organization around generating and implementing employee ideas and offer dozens of examples of what a tremendous competitive advantage this can offer.

Their advice will enable leaders to build organizations capable of implementing 20, 50, or even 100 ideas per employee per year.
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