Expect the Unexpected (or You Won't Find It): A Creativity Tool Based on the Ancient Wisdom of Heraclitus

By Roger von Oech

Von Oech uses 30 of Heraclitus's pithy and paradoxical epigrams to approach problems in a fresh manner. He explains his premise: "Creative thinking involves imagining familiar things in a new light, digging below the surface to find previously undetected patterns, and finding connections among unrelated phenomena." [Interview with Roger von Oech]
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