The Dream Cafe

By Duncan Bruce, Geoff Crook

Lessons in the Art of Radical Innovation.

Get out of the office and dream! To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a cafe and dream.

Now, for the first time, the innovation consultants at The Dream Cafe have made their model and methods available to us all in this exciting new book.
* Focuses on the urgent need to enable major brand businesses to formulate, refine, and deliver the big brand idea that will disrupt and redefine the market
* Shows how to innovate and stand out by embracing risk and innovation
* Equal parts inspiration and practical implementation
* The concept covered is currently being used extensively by major global brands and companies.
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