The Secrets of Big Business Innovation

By Daniel Taylor

An insider's guide to delivering innovation, change and growth.

Great companies thrive on innovation, but the day-to-day operations of corporate giants are designed to optimise the core business, drive efficiency and avoid risk. Yet these goals are the very opposite of the focus of innovation! In every big business, there are corporate entrepreneurs tasked with delivering innovation projects within this context. How can they overcome the challenges and drive successful innovation in their organisation? In this insider's guide, Dan Taylor has unique first-hand access to some of the world's most experienced and successful corporate entrepreneurs - from companies including Amazon, Barclays, British Airways, MasterCard, Philips, Procter & Gamble, Shell, Sky News, Tesco and Virgin.
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