Strategic Innovation

By Liisa Valikangas, Michael Gibbert

The Definitive Guide to Outlier Strategies.

Leverage strategic ovelty (SN) to transforma nd dominate your market:
- Become an “outlier organization”: recognize huge opportunities in novelty, and act fast and first
- Listen for the tremors already building beneath your markets
- Learn from winning “outlier” business models, organizational forms, markets, products, and services

Today, the companies that rise rapidly to dominance are the outliers. They’re radically novel where it matters: whether in business models, products, services, or some other key driver of value. Strategic Innovation reveals how to think like these vanguard organizations–and become one of them.

You’ll discover how to borrow the lenses and insights of companies operating right at the edge of conventional industry dynamics and boundaries…where opportunities are underdefined, predictions unstable, and the greatest opportunities exist.

Using linked case studies and a proven three-step methodology, the authors guide you through uncovering Strategic Novelty (SN) with explosive potential…executing quickly… and learning and tweaking relentlessly to amplify your impact.
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