By Dr. Chris DeArmitt
You’ve tried reading books and articles but they don’t help. Why? Because the books are by business school professors and other pretenders who have never done any innovation. They don’t know the real barriers that you and I face every day. That’s why innovation success rate has not improved in the last 40 years.
I set out to write about the real problems and how they can be addressed. I took notes for years and then started writing, after a gentle nudge from my wife. As I started to write down my experiences and views, I went looking to see if there was any hard evidence to support them.
I was shocked by what I found. It turns out that the answers are already out there with hard data to support them. Here’s a hint about what you will learn.
» Hear why the tools you use now are your enemy
» Learn how your company kills innovation from within
» See why the best ideas come from outside your organization
» Discover proven methods for cheaper and ultra effective innovation
Most importantly you will discover how you can get dramatically better return on your R&D spending. You can even halve you costs and still get better results. It sounds too good to be true but you will see that these claims are proven fact. This book is the missing piece of the puzzle.
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