Non-Obvious 2017

By Rohit Bhargava

How to think different, curate ideas & predict the future.

The ALL NEW 2017 edition of the Wall Street Journal bestseller Non-Obvious featuring 15 NEW trends and updated ratings of over 60 previously predicted trends!
- What unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer us about career development?
- How do self-repairing airplane wings, touch-enabled “skinterface” tattoos and smart locks predict the next trillion dollar industry?
- What can the surprising popularity of an odd Norwegian TV show and the rise of “quiet eating” in Spain teach us about buying behavior?

The answers to these questions may not be all that obvious. And that’s exactly the point.
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