Innovation Secrets from the Front Lines

By Susan Marcinelli

A Business Leader's Guide to Creating New Sources of Growth and Profits. If you’re like many business leaders, you’re familiar with the potential that innovation can bring to your organization. What prevents many from taking the idea of innovation further is the cloud of mystery that surrounds next steps - how do I use innovation to create tangible results?

One reason for this dilemma is that innovation is in peril by the very business environment that is common in many companies. When you understand and address those obstacles, you increase innovation odds. Innovation is achievable for everyday teams and organizations!

In Innovation Secrets from the Front Lines, leaders get straight talk from one business leader to another, on what it takes to create repeatable innovation in business – and how to build the environments that keep it from being crushed.

It’s frank and not always a pretty description of business realities – but you’ll be armed with knowing the common innovation obstacles plus how to avoid them. This is a book that’s as much about what it takes to be a successful modern leader as it is a how-to guide for innovation.
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