By Ed Konczal
In Business Creativity and Innovation you will learn why creativity and innovation are becoming crucial for companies as they face an increasingly complex business environment. Existing management tools and employee skills are becoming ineffective for dealing with the wicked problems (you will learn what these are) companies now must handle.
Now companies realize they must become more creative and innovative. Creativity is needed to develop new products and services. Innovation is needed to develop new versions of existing products and services and to find new ways of improving productivity to cut costs.
This eBook is for business students who want to learn more about why creativity and innovation are important business subjects. It may also be useful to arts students to learn about some non-traditional uses of their skills.
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