Leading Innovation

By Leo Rinaldi

Life in the digital age continues to accelerate. "Survival of the fastest" is evolution's new law. But most leaders have not adapted. They continue to be plagued by the three enemies of change: complacency, conformity, and inertia. As a result, many leaders and organizations are failing.

Luckily, innovation titans such as Steve Jobs, Elon Musk and Jeff Bezos have pointed the way towards a new approach. The author, a top tier strategy consultant, has extensively studied their unique patterns of success. As a result, he developed a new model, called the Adaptive Role Theory (A.R.T.) of Leadership. This model is built from the ground up based on innovation. This book lays out the theory in detail, so that leaders at all levels can apply it immediately to accelerate innovation.
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