Why Not?: How to Use Everyday Ingenuity to Solve Problems Big And Small

By Barry Nalebuff, Ian Ayres

The authors believe invention can be automated. Why Not? outlines a populist high-octane approach to creative problem solving. "We aspire for this book to change the way people think about their own ability to change the world." The authors' ideas and examples—from adopting British water conserving toilets to having telemarketers pay you to listen—bristle with energy, conviction, and occasional loopiness. [Interview with Barry Nalebuff]
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