Do Better with Less

By Navi Rajdou, Jaideep Prabhu

Frugal innovation for sustainable growth. This ground breaking book, by the bestselling authors of Jugaad Innovation, shows how India can harness the three megatrends-the sharing economy, the maker movement and the circular economy-to generate jobs and drive inclusive and sustainable growth in the decades to come. The world faces a stark challenge: meeting the needs of over 7 billion people without bankrupting the planet.

India, with its large population and limited resources, is at the very epicentre of this trial. India also offers a creative way out. Its resilient jugaad mindset, dynamic ecosystem of start-ups and enterprises, and the practice of working together with NGOs and government promises not only to meet its own requirements in a sustainable way but also the needs of billions around the world. Packed with over fifty case studies, Do Better with Less offers six proven principles that Indian entrepreneurs and businesses can use to co- create frugal solutions in education, energy, healthcare, food and finance that are highly relevant to India and the world.
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