Different Thinking: Creative Strategies for Developing the Innovative Business

By Anja Foerster and Peter Kreuz

Provides examples and inspiration to bring the reader a step closer to those successful unconventional thinkers who change the world and a step further away from the broad mass of hangers-on who do what they have always done: nothing.
—Gerhard Zakrajsek, Branch Head, IBM Austria

For all those who long to break the laws of conventional everyday business life—inspiration and ideas for innovative action to implement successful business ideas.
—Katarina Loksa, Marketing Manager, Procter & Gamble, Europe

"Be different, be fast, be relevant!'—Never more important than it is today, and never has a book provided more inspiration than Different Thinking. An absolute must-read!
—Andreas Peters, Head of Marketing, Maggi Germany

[INTERVIEW WITH ANJA FOERSTER AND PETER KREUZ]
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