Elo Merchant Category Recommendation

Deadline: 2019-02-26
Award: $50,000
Open to: 18+ (some restrictions)*

Elo, one of the largest payment brands in Brazil, has built partnerships with merchants in order to offer promotions or discounts to cardholders. But do these promotions work for either the consumer or the merchant? Do customers enjoy their experience? Do merchants see repeat business?

Elo has built machine learning models to understand the most important aspects and preferences in their customers’ lifecycle, from food to shopping. But so far none of them is specifically tailored for an individual or profile.