Deadline: 2019-04-12 Award: £150,000 Open to: UK businesses*
Nearly 14 million people in the UK live with a disability and 18% of our population is over the age of 65, expected to rise to 25% by 2046. The global spending power of disabled people, their carers and families is $8 trillion and for people over the age of 65 by 2020 it’s estimated to be £15 trillion.
We believe every home should be a place where we can relax and enjoy life: whatever our age or capability. But more and more people are facing challenges in the home.
They might have trouble getting around, remembering things or doing day-to-day tasks. And the products designed to help them are often clinical, expensive or unappealing. We want to change that. We are looking for new, innovative product ideas that will make home life easier, and are well designed, so that everyone can feel more confident, capable and independent.