The National Dairy Council® New Product Competition

Deadline: 2019-01-14
Award: $16,000
Open to: US and Canada undergraduate and graduate students*

The National Dairy Council New Product Competition seeks the next new innovative product.

Undergraduate and graduate students in the US and Canada are eligible to compete by developing a new dairy or dairy based product to satisfy consumer’s need for performance nutrition.

Successful entries will meet competition criteria, demonstrate innovation and provide value to consumers.

This competition is an opportunity for students to develop new products in line with current industry and consumer insights related to performance nutrition:
• 75% of U.S. adults are current or potential consumers for sports and nutrition food and beverages
• Looking or feeling good, maintaining/improving strength and losing or maintaining weight are among the top 5 motivators across gender and age groups
• Consumers often understand performance as being targeted functionality that comes from the inherent nutritional density of foods and beverages