What's your Flavor Idea for a Multi-grain Snack?

Deadline: 2019-02-14
Award: $1,600 to the Top 50%
Open to: Everyone*

We are a global company who makes packaged snack and breakfast foods. We want to know your ideas for mouthwatering, sweet and savory flavors for a multi-grain snack (ex: granolas, chips, trail mixes, puffed snacks, etc.). The flavors you propose must be understood by consumers to have inherent health benefits, such as improving energy or mental well-being.

We want to understand your insights and ideas for delicious flavors for a multi-grain snack that are known by consumers to be inherently healthy. Specifically:

What grains, spices, herbs or other flavors are seen as being inherently beneficial in your culture for energy or mental well-being? Which are believed to lift your mood and help you focus on tackling life’s challenges?

How would you combine those ingredients into mouthwatering, crave-able multi-grain snacks? Propose at least 2 sweet and 2 savory flavor combination ideas, but feel free to propose more.

Ex 1 savory: Ginger & Ginseng Corn Chips > ginger and ginseng are both seen as healthy and corn is a grain

Ex 2 sweet: Dark Chocolate & Caramel Granola Bites > dark chocolate is seen as the healthy ingredient

OPTIONAL: Tell us your mouthwatering flavor names that will grab people’s attention and make them want to try the product.