Contest

The Challenge:

A large shoe manufacturer wants to start a new, ongoing consumer behavior where at the end of a shoe's useful life, the consumer returns their used shoes to the company from which they bought them.

The challenge is to propose a new business model, engagement model or incentives that would compel a consumer to return their shoes to the company they bought them from, as a part of a premium or enhanced consumer experience.

• Shoes can be returned to a retail location or mailed


• The solution must be part of a premium or enhanced consumer experience, and must increase the competitive value of the product or purchasing experience (i.e. not just a simple "pay people for the shoes" or recycling program)


• The condition of the shoes is not important

Your solution must be a clearly communicated, full concept. Preference will be given to solutions that have been thought through and communicated in detail.