4 Lenses of Innovation: A Great Tool for Creativity and Innovation

August 13, 2015 By Stefan Lindegaard

ABSTRACT:
Rowan states that if we unpack hundreds of cases of successful innovation, it turns out that there is a common signature to all of these big ideas. Time and again, visionary inventors and entrepreneurs came to their insights and discoveries not by sitting there waiting for a Eureka moment but by looking at the world from particular perspectives.

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