5 Steps to Success in Customer Innovation Programs
January 31, 2011 By Patty Seybold
ABSTRACT:
The customer is the most important component of product innovation. Making sure that the voice of the consumer is being heard ensures that the product is fulfilling the needs and wants of the market. Identifying the new opportunity within the customer base will drive success, and allowing your target market to participate in the change will create a sense of product loyalty. A great way to test a re-design is to allow non-customers to be your critics,. If you can win them over you are tapping into a new realm of success. Think of the marketplace as a mutually beneficial ecosystem where one could not exist without the other.
[READ THE FULL ARTICLE]