8 Ways to Launch a Successful Digital Platform
October 30, 2016 By MIT
ABSTRACT:
The digital platform—connecting people, organizations, and resources in an interactive ecosystem through technology—is taking the business world by storm. The platform model powers many of today's biggest and most disruptive companies, like Amazon, Airbnb, and Uber. How can you begin to build a user base for a two-sided market when each side depends on the prior existence of the other?
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