All Disruption is Innovative; Not all Innovation is Disruptive
June 27, 2017 By Doug Collins
ABSTRACT:
The theory of disruptive innovation applies in some circumstances but not others. In mastering the theory, we master the practice. In mastering the practice, we learn how to connect strategy with tactics. The risk of indulging in dogma around theory exists, always. The risk of being rudderless—a death sentence in the Digital Age for firms—is far greater, however.
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