At a Growing Number of Coffee Shops, getting a Coffee to go means Checking out a Cup
Finally an innovative way to reduce coffee cup waste that is easy on the consumer. Vessel lets customers check out a mug for free, like a library book, and then drop it off at any other participating location where it is washed and returned to use. If you don't return it, you are charged $15 and you now own it. Berkeley, CA is the testing ground for this pilot project, and according to the company, coffee shops are lining up to sign up.
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