Innovation Articles

By Adam Richardson

The Post-Rational Mind


Being innovative is not always about being logical. To come up with great ideas sometimes you need to be illogical and go against the grain to make new discoveries. Knowing that something is great without needing to explain why is a key characteristic of great invention.

 Adam Richardson, author of Innovation X: Why A Company’s Toughest Problems are its Greatest Advantage, writes an insightful article about post-rational thinking and landing on a great idea.