When I urge managers in a company to make open innovation part of their innovation strategy, they get it conceptually. They see that a solution coming from outside is more likely to be a dramatic leap versus an incremental one—simply because it came from a mind not narrowed by conventional thinking. They understand that the infusion of fresh ideas can also open their own R&D engineers and technologists to new and different possibilities and cause them to push their thinking further. At a minimum, they agree that better solutions tend to emerge when there are more options to consider in the first place.
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