The early stages of innovation can be challenging. But Strategy&'s (formerly Booz & Company) annual study of R&D spending reveals that successful innovators bring clarity to a process often described as fuzzy and vague.
Every economic downturn comes with the same refrain: The world, we’re told, is losing its creative capacity, hurting our chances for a speedy recovery. Yet inevitably, when worries about innovation erosion surface, some company rises up with a great new product, technology, or service to prove the naysayers wrong. And all too often, observers simply fail to pay attention to the many companies that make successful innovation part of their regular practice — indeed, their operating model — in ways that don’t necessarily make big headlines.
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