Innovation Articles

By Bill Siwicki

Frustrated by Big Data? Harvard Professor says it's Justified


The American Medical Association’s CEO James Madara, MD, famously called digital health the “snake oil of the early 21st century.” Rather than improving care and boosting professional satisfaction, many digital tools, he wrote, don’t work that well, and actually impede care, confuse patients and waste everyone’s time. Has data become a “four-letter word”?