Innovation Articles

By Catherine Palmieri

Boost Your Innovation Confidence


Know your customers, understand new technologies, embrace failure, then take a leap of faith. Consumers are incredibly poor predictors of the next big thing. Their knee-jerk reaction to new technology is almost always to say they don’t need it and will never use it. For many company leaders, this creates a significant business challenge: They know they must drive change to stay competitive, yet they have no way to determine with confidence which moves will be successful.