Innovation Articles

By Clayton Christensen, Michael Raynor, Rory McDonald

What is Disruptive Innovation?

Nov-23-15

Unfortunately, disruption theory is in danger of becoming a victim of its own success. Despite broad dissemination, the theory’s core concepts have been widely misunderstood and its basic tenets frequently misapplied. Furthermore, essential refinements in the theory over the past 20 years appear to have been overshadowed by the popularity of the initial formulation. As a result, the theory is sometimes criticized for shortcomings that have already been addressed.
[READ THE ARTICLE]