Innovation Articles

By Drew Boyd

Innovation Inside the Box: A Systematic Approach to Link Innovation and Marketing Strategy

Nov-21-16

The thesis of this talk is that Creativity is a skill, not a gift. This practical advice starts with a promise from Boyd: “I’m going to teach you how to use your brain to innovate anyway you want.”


Decluttering Innovation

Aug-11-14

People need time to innovate, but corporations tend to "tax" employees with time-wasting bureaucracy. As reported in The Economist, clutter is taking a toll on both morale and productivity.


Innovation Sighting: Music That Morphs Using Attribute Dependency

Nov-26-12

The Attribute Dependency Technique tends to produce innovations that are smart. They seemingly know when to adjust or change in response to a change in something else. It is one of five techniques of the SIT innovation method, and it accounts for a majority of new product innovations.


Innovation and the Base Rate

Oct-29-12

Understanding the base rate with a product's performance can lead to hidden insights and opportunities.