We’ve all been there—someone pitches an idea, and it’s met with enthusiasm. Everyone is excited! The company wants to evolve; the company needs to evolve. A plan is quickly put in place to turn this fresh idea into reality. But, well, then the company starts acting like a company again. Over time, the idea loses all its momentum until it’s no longer the shiny, innovative idea it started as. It gets dialed back again and again until it’s completely unrecognizable, and it dies a slow, silent death. The company returns to its status quo.
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