Innovation Articles

By Fabian J. Sting, Christoph Fuchs, Maik Schlickel, Oliver Alexy

How to Overcome the Bias We Have Toward Our Own Ideas


In evaluating ideas for development, companies often rely on the expertise of the person presenting the idea. This is not a bad thing, per se: Ideators are often the most relevant experts, they know “what the idea is all about” and “how it really works.” The trouble is, expert employees may well oversell or undersell their ideas, leading the company to pass up on good ideas while investing in bad ones.