Innovation Articles

By George E.L. Barbee

Two Simple Concepts for Getting the Most from Absurd Ideas


A senior team member kicks things off with a fairly interesting idea, but comfortably within the ballpark of what your company does. People begin jumping in, pinging off of that idea, proposing innovations not too different from those your company has already tried. Then it happens: Someone utters a truly original, off-the-wall idea. The room suddenly gets quiet. Everyone waits to see how the boss will react.