Innovation Articles

By Hong Luo

When to Sell Your Idea: Theory and Evidence from the Movie Industry


As an innovator, how much should you develop ideas before they are ready to bring to market? Using the film industry as a model, assistant professor of Harvard Buisness School Hong Lou shares her insights on the idea-sell process. 

In this article she discusses the importance of the "idea" pitch. She also offers some guidance for those who are looking to successfully seek aid for developing their creative projects.