Innovation Articles

By Ivy Cohen

When it comes to Innovation, Go Big or Go Home


To be considered truly innovative, a product or service must be “meaningfully unique” or be protected as intellectual property. “Meaningfully unique” is essential for small businesses. Large companies like Proctor & Gamble and AT&T can successfully release a new product because they have name recognition and an existing customer base. Small businesses have to rely on free press and word-of-mouth, which is why unique concepts are make-or-break for startups and small businesses.