Today’s competitive business environment requires organizations to buy into the ideals of innovative thinking. Companies should be investing in the development of innovative cultures. By understanding the four stages of the creative process, leaders will be able to better understand the process of forward mindedness. Also, when they implement the five business practices that create these cultures they will find themselves rewarded with prosperity in the work place. The academic article “Business Creativity and Innovation,” written by A.J Schuler, a psychologist and expert in leadership and organization change, outlines the process of driving innovation.
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