Innovation Articles

What the Most Successful People Understand about Creative Work

Exciting as it may seem, when you get down to it, creative work can be a grind. It requires chair time, focus, sitting through the discomfort of uncertainty, and resisting the temptation of countless distractions coming at you from all directions. "I don’t kid myself into thinking that it's supposed to feel good all the time," says Gilbert. "One of the delusions people have is that creativity is supposed to be a fun life. A lot of the work is very tedious."
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