Open innovation (OI) is being adopted by market leaders such as 3M, Proctor and Gamble and IBM to assist in new product development, reduce R & D costs and solve problems. Outside sources of ideas can prove beneficial to organizations if proper systems are in place to efficiently screen, select and develop submitted ideas.
This paper describes how new software is being used filter high volumes of unsolicited ideas to rapidly assess value and select ideas to best fit a company's strategic direction. Because legal issues and IP protection are key concerns in using OI, this paper provides details on how e-Zassi software is being used to digitize the attributes and traits of ideas to securely collaborate.
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