Breakthrough innovation typically starts at the edges of the bell curve in the challenge of a crisis or the prospect of an outstanding opportunity. This is because the risk of deviating from the standard way of doing things and the reward of taking a chance on something new is reversed in these extremely negative and positive situations.
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Innovation calls us to do the impossible: to build for a future we can't yet see. The very notion of innovation is riddled with paradoxes. It asks us to embrace wildly different--even contradictory--ideas at once: creativity and pragmatism, foresight and hindsight, breakthrough visions and incremental change.