Innovation Articles

By Maggie Graham

It’s All About the Product, Silly!


The Harvard Business Review article argues that companies can become industry leaders by going after one of these value disciplines (Customer Intimacy, Product Leadership, Operational Excellence), bb7 dares to argue that there is an area in business where you can succeed at all three value disciplines. That area is (naturally) product development. Yes; it's all about the product! We believe that, if your product development strategy scores in all three value disciplines, you will achieve market dominance.