Innovation Articles

By Mike Brown

4 Ways to Celebrate Risk Taking


While an innovation strategy that suggests throwing a party to celebrate a failed idea seems outrageous, the message from the pharma companies is that it’s smart business. Even if your innovation success rate is dramatically higher, motivating employees to embrace risks vital for innovating can be challenging. Let’s suspend judgement and see the innovation strategy decisions certain pharma players are introducing to motivate taking risks.

Competitive Strategy – 7 Things Competitors Can Teach You about Innovation


Here are 7 areas your competitors can teach you about innovation. You can answer these questions to better understand the pros and cons, whys and wherefores of how competitors in your industry are addressing innovation and what it means for your brand.